JTE Real Estate is dedicated to helping you position your Myrtle Beach Home For Sale for the most amount of money in the quickest time possible. If you are looking to sell a home in Myrtle Beach, we are the ideal choice to market your property.

There hasn’t been a better time to sell real estate in Myrtle Beach in many years. The economy is rebounding to some degree and Myrtle Beach foreclosures have been in decline. The inventory of Grand Strand homes for sale is lower than the previous year, creating a good home seller’s market. However, there still can be challenges and choosing a good real estate agent is the key to success.

The real estate business is like any other profession in terms of quality.  There are agents that range from below average, to average, to outstanding. So choosing a Myrtle Beach real estate agent can be a total wild guess. JTE Real Estate believes that giving a home seller all the information they need is the best way to help them sell their property.

Some real estate agents will tell you that selling a home or condo in Myrtle Beach is as simple as putting it on the Multiple Listing Service, or MLS, and waiting for the offers to come rolling in to them. The reality is that there is much more involved in finding the perfect, qualified buyer for your home, condominium or land. Jason Ellis has been selling real estate for nearly two decades here in Myrtle Beach. In his experience, there are four key things that most agents don’t, or won’t, reveal to their clients.

1. Selling a home is an emotional experience for the seller, but not for the buyer.
   Your home may have been part of your family for years so it is natural to be connected to it on an emotional level. You may have raised children there, or worked on it with your own hands to build some sweat equity. However, to a buyer it’s just something that they hope to buy for the best possible price. This puts the seller at a disadvantage. You have to be willing to put feelings aside and consider it just another business transaction. While that may seem harsh, thinking like a buyer will level the playing field when it’s time to negotiate.
2. The biggest and most expensive home in the neighborhood doesn’t necessarily translate to the most desirable.
   Many buyers look for the least expensive house in the best neighborhood over the most expensive house anywhere else. There is an old saying in the business of selling real estate that goes “It’s better to be the smallest, most affordable home in the neighborhood than the biggest and most expensive”. Right now, more people can afford smaller, lower-priced homes so the buyer pool is larger, so it’s just a matter of economics. That doesn’t mean if you have a larger, more expensive home, you should lower the price and just give it away. You just need to aware and informed that marketing a premium property might take longer to find a qualified buyer.
3. Home improvements don’t always translate to higher home selling prices.
   Many people think that the money they spent on upgrades for features like pools, upscale garages, special paint or fancy finishing touches should add a dollar-for-dollar value to the selling price. While it may look incredible to your taste and it may have provided your family with many hours of enjoyment, a buyer might not share your sense of style. They could prefer modern to a quaint country theme. In fact, they could look at it as an added expense to buying the home because they would prefer a different style and need to spend additional money on remodeling.

   In the past, we have sold homes with pools that new buyers filled in as soon as they could. Countless other buyers have ripped out kitchens, converted garages to family rooms and turned bedrooms into home offices. So just because your custom touches are a feature to you, don’t think that they will always turn into a benefit for a buyer.

4. Many real estate brokers use Open House and Broker Opens as a sales gimmick.
   They attempt to make you think they are doing more work for you than they really are doing. The National Association of Realtors has found through their research that less than 1 percent of homes are sold from leads gathered at an Open House or Broker Open for that home. That’s a poor return on the time, trouble and money spent to throw them. Most of the people coming to them are curious neighbors coming to snoop around your home, pretending to look for their relatives from some distant location.

   Agents will also use these events to meet new buyers that might not even be a good match for your home. They go on to sell them a different home that fits their criteria better than your home. At JTE Real Estate, we prefer to have a “Parade of Open Houses”. We coordinate this event between our listings and listings of other trusted agents. These style events always draw more people than a single Open House. This gives your property and us a much greater chance of finding that perfectly suited buyer.

If you are looking to sell a home in Myrtle Beach, contact Jason Ellis and JTE Real Estate now to take advantage of this seller’s market.  We will always give you all the information you need to make a decision about selling your property. Our team believes that hard work and using the latest technology in real estate marketing will best tricks and gimmicks.

Contact JTE Real Estate or call Jason Ellis today.